Marketing / Branding / Promotion

ON STEROIDS

The Entertainment Branding Navigator

TM

Tipping Point Entertainment Group’s (TPEG) InterWebbing™ program is designed to strengthen and build an artist’s emotional connection with current and potential fans by cross pollinating the artist’s many internet platforms with the ever evolving new music discovery technology, creating a cohesive digital presence. We achieve this by identifying the most relevant pockets of current and potential fans and providing them with inspiring, engaging, call to action content. InterWebbing™ is online marketing for the next generation. The current new media marketing and pr companies create their campaigns based upon the amount of exposure they can achieve for an artist, whereas InterWebbing™ focuses on how to create long lasting relationships with these audiences by integrating social media with lifestyle music technology. There is so much more to Twitter than just Tweeting; there is so much more to Facebook than just acquiring friends.  These two platforms provide real-time marketing and connection opportunities and should be used to enhance online dialogue as opposed to imposing upon fans and potential fans as an advertising or news platform.  We work closely with our clients, teaching them how to enhance the social interaction for their fans while working from many angles to increase metrics for our clients as well.

With the constant changes in artist and music discovery technology, Tipping Point Entertainment Group’s InterWebbing™ service tailors the artist’s campaign towards those discovery methods that will have the greatest impact on growing internet presence. With the overwhelming number of websites, apps, blogs, streaming video/radio, etc., it can be difficult to know exactly what an artist/brand should be spending their time on when the real concentration should be on writing, performing and fan interaction. By strategically placing your music and content where current and potential fans are spending their time on the internet throughout the day, we increase your ability to capture new ears. This creates a cohesive presence on the massive interweb, giving you and your brand the maximum potential for success. Keep in mind that it does all start with a great product. The end goal is to have every person who comes in contact with your brand make that all important emotional investment.

By using current and upcoming music technology platforms, the artist’s music and brand are placed strategically across the internet so that the most appropriate markets are saturated with opportunities to not only discover the brand, but are also able to easily share the brand and music within their own social networks.  As a direct result of this sharing process, a dialogue is created for our clients to get to know the people who they eventually want consuming their product.  As opposed to overdone ad campaigns and asking the fans to buy something, the real key to successful InterWebbing™  campaigns depends on the ability for the artist/brand to be perceived as taking a genuine, honest, consistent, authentic interest in the fans one-on-one and as a group. When an artist/brand is completely “interwebbed,” their presence online is fully interconnected like a spider web, giving current and potential fans the opportunity to make that all important emotional connection.